When ideas or opinions, about the way the processes in the business are running, come up, they by nature offer differing, and sometimes opposing, positions about what the result, and therefore the system, should be.  Management has to be careful here, not to label these inputs into the process as negative, for this judgment is the common condition when issues are raised.  The typical human reaction to something new and different is fear and disgust.  If we cannot accept opinions that are even of the mildest/wildest nature into the discussion of how to improve a process, then we lose the flow of communication and compromise that is essential to creating systems that work.  Too many managers try to control activities through control of ideas, ideals and communication.  People typically are afraid to input their points of view and contribute to the group processes because of a fear of upsetting a senior person in the group who has insecurity about their approach to the processes. 

When we attempt to impose order on the process of communicating about the ways that we do business, what actually happens is that we inflict a kind of stasis upon the communication process that puts the process for change into a static mode and effectively what happens is we lose control of the change process within the business.  Groups are in dynamic evolution of process and mission.  Dynamism here is one of the strongest positives that the organization can encourage in their people.  Where the individual inspiration around the process for change might seem to an untrained eye to offer disruption or confusion, in fact what is the essence of the contribution is the vitality and spirit which creates true enthusiasm in the moment which turns out to be an essential ingredient in the creation of synergy and creativity within a group.  The group process for change turns out to be a buffering and filtering system for all of the radical, absurd, and even nonsense ideas which the members of the group throw out.  This is the only method by which the group can develop a sense of group unconscious, which provides the group with the ability to achieve a type of group intuition, or group hunch. This is a critical factor in the health of the group in later being able to achieve dynamism and synergy. 

Positive team leadership has a knack for encouraging the greatest possible diversity and individuality in the inputs obtained from members of the group, trusting that the group process will filter these down to usable elements of creativity and style which the group can use to create its own identity and character.  In this modern day of market saturation and information overload, only businesses that can combine their Image, their Character and their Marketing approach to get there, have any hope of creating a positive impression in the unconscious desires of the market.  The key here is to throw off the fetters which we have traditionally used to bind together our employees and human resources, to free the spirits, or the human aspect of the individuals in the group, and encourage the highest possible energy transfer of individual ideas and ideals into the group process for change, so that the energies of synergy and dynamism of the group filtering process becomes the grist for its mill, to achieve the formation and presentation of the group character.  Without this ability for the group sync to occur, the business has little or no chance of devising a way of combining the three causes of impression, (Image, Character and Marketing,) and then no chance of creating a solid buying impression in the minds of the individual consumers who make up the market. 

Image is what people generally think us to be.  Character is what we generally are.  Marketing is what we tell people we are.  All three of these are in constant evolution and the key to efficient selling is that these three are closely related and complementary to our impression building as possible at any given time.  Only through constant renewal of our group character and constant expression of same, can these three vital components of impression be coordinated to create the valuable impression in the minds of the market.