Intention requires long term planning to balance relationships and profits.

Too much profit and the business will fail due to relationships souring, too much relationship building and the business will fail due to lack of profits.

The stereotype for business people is for their intentions to be all about profits. The GroupSync business strives to build and maintain the relationships, personal and economic with the individual members that make up the market.  This is the current trend towards successful business in the new economy.

The key insight being, that only through maintaining a close relationship with the market can the business find strategies that will assure its future profitability.