Results from relationships return the only tangible evidence we have of who we are. Everything else we 'know' about the relationships is subjective thought.
The GroupSync program suggests a balanced approach to improving the results of the business by striving for equal amounts of objective (quantifiable) and subjective (good ideas) information for discussions.
Most subjects have an imbalance in favor of good ideas and need to be approached in a way that sets up experiments in the business where we know exactly what we want to measure and understand.
In this endeavor a good rule is to Keep it Simple and Keep it Fun.